Shape Up Fitness

Shape Up Fitness & Wellness Consulting is a personal training studio in Charlotte, NC. It focuses on adults over 40 and on training after rehab. I built their website with WordPress and Elementor.

The site needed to show a specialist, science-based approach to training, build trust with real client results, and make it easy to request a custom plan. It also had to present the online coaching option for clients who train remotely.

Full website build with Elementor and Elementor Pro.

• Homepage:
• a hero with a lead form (name, email, main goal or pain point)
• "My Method" in four steps
• a Google reviews slider and four video testimonials
• "Why Clients Trust My Expertise" and "How to Begin" in three steps
• a contact section with call/text, email, address and a Google map
• Online Training page: a 4-step remote process, "What You'll Get", "Who This Is For", three coaching packages and an FAQ accordion.
• About page: the three training pillars, the metabolic testing section, coach profiles, a 3-step path and session packages.
• Pricing and Nutrition pages, built in Elementor.
• Header: a "Get in Touch" button and a Login link to the client coaching app.
• Mobile: responsive layouts, with the lead form close to the top on phones.

The site is live. Visitors can read the method, see client reviews and videos, and request a custom plan from the homepage.